Adidas sought to bring the launch of the adidas Originals line, Deerupt, into the digital realm.

Before launch, we released a WebGL teaser site showing nothing but a grid. People could pull on the grid to unveil the shoe’s shape, but never quite see what’s underneath the mesh. After the shoe drop, we released a series of cinematic lookbook films. Shot on a custom-designed set with a Bolt robotic camera, each film features a different look and lets you explore the Deerupt from up close at every angle.