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ADIDAS

DEERUPT

digital / film

THE BRIEF

Adidas sought to bring the launch of the adidas Originals line, Deerupt, into the digital realm.

WHAT WE DID

Before launch, we released a WebGL teaser site showing nothing but a grid. People could pull on the grid to unveil the shoe’s shape, but never quite see what’s underneath the mesh. After the shoe drop, we released a series of cinematic lookbook films. Shot on a custom-designed set with a Bolt robotic camera, each film features a different look and lets you explore the Deerupt from up close at every angle.

INFO

Client: Adidas, 2018
Role: Creative Direction, Interactive treatment