Adidas wanted to create a memorable digital campaign involving Gareth Bale, Tori Bowie, James Harden and Ana Ivanovic for the launch of its Athletics ZNE collection.
We created an interactive film that fused insights from professional athletes with lifestyle features of the ZNE hoodie. We let viewers click and focus on a point midway, allowing them to deep dive into an athlete’s inner thoughts.
Client: Adidas, 2016
Role: Interactive treatment, Art Direction