BMW wanted a digital campaign to promote their M1 Coupé.
Agency: Serviceplan Hamburg
Role: Concept, Art Direction, Design
The BMW M1 Coupé is a very fast, but urban car. And for speed lovers, traffic lights are undeniable obstacles in the city. We created the ‘Red Lights Payback’ app, letting potential BMW buyers exchange their time at red lights for time on the tracks in a BMW M1 Coupé. Download the app, place the smartphone in your car while driving, and GPS technology calculates the time you spend waiting at red lights.