JWT was looking to create an interactive film experience that let people interact and take photos at Canon true quality.
Combining interactivity with the best of traditional and 360 film making, we created an experience that let people use their mobile’s gyroscope functionality to look around the scene. They could zoom in and capture Canon-quality stills from the high-quality video footage. At key moments, they were able to jump into 360-view which contained extra content to unlock and share.
Client: JWT London, 2016
Role: Film treatment, Art Direction