Febreze wanted a campaign to convince people that the Febreze air freshener can keep cars fresh for 30 days and under any condition.
Agency: Grey Germany
Role: Concept, Art Direction, Design
We put it through the ultimate torture-test. We teamed up with reality TV experts and created the Roadtrip from Smell, a webisode series, telling the antics of 3 guys, 1 car, 3000 miles across Europe. Armed with Febreze, they had to keep the car fresh no matter what challenge we threw at them. We shot 6 episodes along with 6 shorter snippets throughout the journey. Editing was done on the road, so people could follow their antics on the campaign site.