Febreze wanted a campaign that would get people talking about the nasty smells in their cars.
Agency: Grey Germany
Director: Mathias Hovgaard
Role: Art Direction, Design
Enter the Hitchhiking Odors, a gang of tenacious car odors that spent a day terrorizing drivers in Manchester, UK. This live stunt had them doing everything they could to get inside peoples’ cars, including hitchhiking, breaking and entering, and even buying bus passes. Viewers could follow the antics online and learn how to keep their cars fresh with Febreze.