We were asked to introduce a social campaign to launch the Landrover Discovery Sport in multiple rich media banner units.
Agency: Y&R, Caviar Digital
Role: Art Direction, Design
We collaborated with four social influencers and charted their journeys as they traveled through the US in distinct environments. Each influencer captured photos that highlighted the car’s versatility. In various banner formats, users could view the exterior and interior of the car in 360. We also integrated interactive hotspots so users could fluently explore the features of the car and access additional product information.