TNF athletes embarked on an expedition to various summits and were tasked with mapping their environments and their personal experiences. We were asked to create a digital experience for their journey.
Client: The North Face
Agency: Caviar Digital, Sid Lee
Role: Art Direction, Design
For the digital experience, we created an Interactive Documentary, taking all content and data and embedding it into one immersive web and tablet experience. Users could follow each athlete, switch camera views for another perspective, and find interactive hotspots to linked to product information.