DDB Stockholm wanted to create a social experiment revolving around Dunbar’s Number and the slick quick-contact feature of the Samsung Galaxy S6 edge+.
Client: DDB Stockholm, 2015
Role: Film treatment, Art Direction
To put Dunbar’s famous ‘150 friends theory’ to the test, we produced an interactive film to let people discover who to put on their ‘People Edge’. Guided by a series of cinematic films, we immerse people in scenarios that demand an emergency call to the friend they believe would help them most. Each scenario is experienced in first-person and enhanced by a bespoke soundtrack.