DDB Stockholm wanted to create a social experiment revolving around Dunbar’s Number and the slick quick-contact feature of the Samsung Galaxy S6 edge+.

To put Dunbar’s famous ‘150 friends theory’ to the test, we produced an interactive film to let people discover who to put on their ‘People Edge’. Guided by a series of cinematic films, we immerse people in scenarios that demand an emergency call to the friend they believe would help them most. Each scenario is experienced in first-person and enhanced by a bespoke soundtrack.